Got Mascots?

Every ninja town needs a frog?

The mascot for McDonald's...Ronald MacDonald. For KFC...Colonel Sanders. For Michelin Tires...the tire guy. That is pretty much about it. When you see ads on television or the newspaper in North America you see the brand name. You also see a logo. But very few products or services have a mascot. Many kids items do in fact have mascots (ie Tony the Tiger) but that seems to be the end of it.

Not in Japan. Here, there is a mascot for everything. For restaurants, stores, train lines, theme parks, shopping malls, tourist attractions, magazines, hotels, government agencies and even funeral homes. The picture above is a small theme park made to look like an old fashion town with ninjas, samurai and everyday folk. Even here, the mascots were a samurai dog and worker frog.

Why are these mascots necessary? My theory is a) they want to be able to sell souvenirs of the mascot to make money and b) to connect an object with a personality.  Japanese people love giving inanimate objects features to make it look more human or animal like. A box with a cute face or a robot with facial features. Everything looks more kawaii if it can be humanized.  Sometimes it is cute, other times annoying but always interesting to see how they can create the most random creatures to represent consumerism.

Only in Japan...