Intro for those who are new...

Welcome to my blog which shows you some of the interesting and crazy things I found in Japan. Sometimes they might seem offensive, other times tacky but mostly you will get a good laugh and an interesting story. If you have never been to Japan or if you live there, there is always something new to discover.

In this blog I don't mean to criticize or look down on another culture. I am simply expressing how I feel and what I see when I come across things. Also, though the title says 'Only in Japan' in no way am I saying that the following things are exclusively found in Japan (though that may be the case for certain things). It is more of a thought to myself whenever I see something I didn't expect.

Saturday, February 18, 2012

Yoda wants to do what?????



BOIL JAPAN. Always in motion is the future. Believe in your own power, you must. May the force be with Japan.

That is the concept of this poster. There are posters, billboards, TV spots with this theme all across Japan. What are they selling? Cup Ramen. At first I had no idea what this was about so just seeing Boil Japan made me cringe.  Now I kinda get it.

Why Yoda? Well he speaks backwards. Which is what Japanese is like compared to English. So I can see why they chose the character. And I guess Star Wars will always be popular so I can even see why a cup noodle company might want to cash in on the Star Wars fans.  But Boil Japan? Who thought up that slogan? And even if some Japanese ad exec. who has no idea about English just used Google translate to come up with this slogan, why did George Lucas approve this?

Boil Japan to me sounds like something North Korea would say when plotting ways to destroy their neighboring nation.  Hmm...

Only in Japan...
Posted by at No comments:
Labels: , , , , , ,
Subscribe to: Posts (Atom)