Dirty Old Man: The Bar!

Happy Hour from 10am to 4am

It's Friday night. Work is done and you just want to lay back and relax with a nice cold beer with some friends. Of course it would be nice to have some pretty ladies to drink with to make the night more fun.
Well if that is your idea of a good time then this is not the place for you. The bar in this picture has a specific target market: Dirty Old Men! I like this sign for two reasons. One is obviously there is probably no other place in the world except Japan where this bar would exist and continue to exist.
Second, and most amazing is the directness of the message. This bar doesn't try to pretend it's something it's not. Everyone planning to come into this bar knows what to expect and what the clientele will be like.
Haven't you been walking through the clubbing district in your city and seen signs for bars like Fluid, Passion, Blue Twilight and Aphrodite and expected there to be groups of hot young girls intoxicated waiting to find a handsome man to take them home? Only to find that you get in there and there is two couples and groups of drunk, horny men hoping someone of the opposite persuasion will walk through the door.
Well at Dirty Old Man you will have zero expectations. In fact if there is a female in the joint it would almost be false advertising. And unlike other code words for bars made for dirty old men like The Firkin and the Owl or The Goose and the Ferret, this place gives people exactly what they asked for; a haven for old single men desperate for that scotch on the rocks and reason to exist.
Dirty Old Man is a revolution in the alcoholic establishment industry giving their target audience not only a chance to drink away their sorrows but to proudly be surrounded by similar like-minded individuals.
One day when I am a dirty old man, I hope I can find my Dirty Old Man bar to serve me!
Only in Japan...